Our Fabric
The Greatest Performance Fabric in the World.
When I was in New Zealand, I discovered that athletes were wearing a new type of merino wool fabric for performance. This contrasted starkly with the synthetic fabrics athletes commonly wear here in the US. The natural advantages of merino include its 30x greater breathability than polyester, exceptional moisture management, temperature regulation, and odor resistance.
But this one manufacturer I connected with was taking merino to a whole new level. They created a patented merino fabric that enables 5x faster drying, 35% more thermal retention, 8.8x greater durability, and other remarkable advantages over conventional merino and synthetics. I knew I had to work with them.
The Benefits of Merino:
In a nutshell: merino makes you sweat less, smell better, and feel more comfortable than ever before.
- Temperature Regulation: Merino's advanced biological structure was evolved to keep desert sheep cool when it's hot and warm when it's cold. Researchers have found that merino can create a cooling effect of up to 4 degrees C in hot conditions. And in cold conditions, merino can reduce chilling 3x more than synthetics.
- Moisture Management: Merino wicks moisture away from the body, allowing it to evaporate, which keeps the skin drier and reduces sweat discomfort.
- Breathability: Merino is 30x as breathable as polyester and 2x as breathable as cotton, as measured by its moisture vapor buffering.
- Odor Resistant: Merino's complex chemical structure traps odor molecules, releasing them only during washing. Its structure is also inhospitable to bacteria, making merino highly odor-resistant.
- Stain Resistant: Merino wool fibres have a natural protective outer layer that helps prevent stains from being absorbed.