Our Fabric

The Greatest Performance Fabric in the World.

In New Zealand, athletes have long embraced merino wool for its superior performance, while the U.S. remains stuck in the era of synthetics. Merino wool offers unmatched natural benefits, including 30 times greater breathability than polyester, exceptional moisture management, temperature regulation, and odor resistance.

But one innovator in NZ called Nuyarn® has taken merino to an entirely new level. Their patented fabric delivers 5 times faster drying, 35% more thermal retention, 8.8 times greater durability, and other remarkable improvements over conventional merino and synthetics. That's exactly why we decided to partner with them.

The Benefits of Merino:

In a nutshell: merino makes you sweat less, smell better, and feel more comfortable than ever before.

  • Temperature Regulation: Merino's advanced biological structure was evolved to keep desert sheep cool when it's hot and warm when it's cold. Researchers have found that merino can create a cooling effect of up to 4 degrees C in hot conditions. And in cold conditions, merino can reduce chilling 3x more than synthetics.
  • Moisture Management: Merino wicks moisture away from the body, allowing it to evaporate, which keeps the skin drier and reduces sweat discomfort.
  • Breathability: Merino is 30x as breathable as polyester and 2x as breathable as cotton, as measured by its moisture vapor buffering.
  • Odor Resistant: Merino's complex chemical structure traps odor molecules, releasing them only during washing. Its structure is also inhospitable to bacteria, making merino highly odor-resistant.
  • Stain Resistant: Merino wool fibres have a natural protective outer layer that helps prevent stains from being absorbed.